What is the reason for creativity? How do you notice the amazing in everyday things? How do you develop your thinking outside the box? These are the questions our selection of documentaries on creativity will answer.
Why are we creative? 2018.
For nearly 25 years, from 1994 to 2018, Herman Wasker made every effort to arrange interviews with Jim Jarmusch, David Lynchm, David Bowie, caught Michael Gorbachev, Brian Eno, Quentin Tarantino and many others in the hallways. From each of them he wanted to know why they were creative, why they became creative, and what is creativity in general? For some of them it is a talented father, for others it is a strict upbringing and the eternal overcoming of oneself, the attempts to combine the ways of life of different cultures in one’s head. Interestingly, Slavoj Žižek leveled them all with his answer, “We are all creative. The problem is giving those ideas the right shape. Real creativity is order. Every idiot can have bursts of genius madness. I don’t care about them. At the end of the day, it’s all about order. The film makes you realize that anyone can be creative. The main thing is to find an interesting point of effort.
Why does one create?
This vivacious and funny film is reminiscent of the Arzamas commercials, in which entire layers of eras and cause-and-effect relationships are shown in a clever visual form in 25 minutes. It won the Academy Award for Best Short Documentary in 1969, and in 2002 the Library of Congress selected it as particularly culturally, historically or aesthetically significant. It all starts with a primitive hunt, and through warlords, scientists, and artists comes to the world we know. “Why Man Creates?” seems to encapsulate everything on which the horizons of modern man are built.
Design Thinking. 2012.
Design Thinking is a creative methodology that helps to come up with products and services that people really need. In this film we collected positions of representatives from design and business, who influenced the world by their work. Each reveals how and why design thinking affects society, culture and sales. And also how we can organize the process of inventing in the age of uncertainty and incessant change to make our lives and the lives of those around us better and more comfortable.
Rams
Dieter Rams is the designer who set the foundation for the visual language of modern industrial products. He tried to make calculators, razors, turntables and other consumer electronics intuitive to use. Where the commercial director put the Braun logo larger, Rams defended the convenience of form and resolved contradictions to find the most elegant end result. By his example, Dieter Rams inspired former Apple Chief Design Officer Jony Ive to visualize the legendary brand’s appliances, as well as many other contemporary designers.
